Organizational Cultural Audit and Gap Analysis Essay - 2

Organizational Cultural Audit and Gap Analysis - Essay Example McDonald is among those giant companies which claim to be responsible for high ethical values but yet certain gaps may be identified. However, they believe in bilateral communications with stakeholders and remain pretty successful to cover these gaps. Nevertheless, certain gaps are frequently observed related to workplace conditions and animal wild welfare indeed. They, time to time, put enormous endeavors to create an environmentally friendly image in front of the entire stakeholders. The target approach reveals that they have to follow system growth avenues but it seems to be failed by the poor annual performance. One of the most important priorities of the company is to disguise the underlying gaps. McDonald’s is world’s most popular fast food retail chain. Its first outlet was inaugurated in 1955 in the United States. When it was started for the very first time, nobody could even imagine that this business would grow so fast that the number of chains will cross the figure of 30,000 within 50 years. The basic strategy of outlets is franchising but it is a little bit different in the UK. Around 30% of the outlets in the UK are company-owned while remaining is franchised traditionally. The new franchises being opened in the UK are franchised rather than being in company ownership. McDonald's is growing geographically by leaps and bounds. The food courts concepts have remained enough abundant for the company by opening the new sites in smaller towns, roadsides, amusement parks, river banks and sea side’s (Annual Report).  The vision of the company is related to providing the most efficient services amongst all of the fast food retailers in the world. The QSC&V approach can be observed in the organizational culture. This stands for Quality, Services, Cleanliness, and Value. All these are expected to deliver in an exceptional way. They relate this to customer happiness by making them smile through unmatched services and value addition.